NEWS

THE SONNET SENSATION

When Lagoon Amusement Park launched their 2009 advertising campaign at the end of April, they knew they had something special, but they weren’t prepared for the barrage of phone calls and e-mails inquiring about the song on their commercials, the singer who performed it and where they could go to download it. The song titled, “You’re So Good For Me” written and performed by the emerging music sensation known simply as Sonnet, has spawned an unprecedented public response.

In two short months Sonnet’s song, the first on her debut album set for release this Fall, has landed her on Amazon.com’s Top 100 Downloads list, and is enjoying similar success on iTunes, all while being available for free on www.lagoonpark.com. To date over 7,000 people have taken advantage of the free downloads on Lagoon’s website.

In addition to the mass downloads, Sonnet has become the media darling of the Salt Lake City market with Live appearances on FOX’s local television affiliate KSTU FOX-13 and Clear Channel’s KZHT 97.1, KOSY 106.5 and MY99.5.

Sonnet also recently appeared on Simmons Media Group stations X96 with Kerry, Bill & Gina  and 101.5 The Eagle on Keith Stubb’s Morning Show. Sonnet returned to Simmons Media Group a week later for the first ever Live performance/interview on 103.1 JACK FM in SLC

Citadel Radio Group’s 101.9 THE END up’d the ante when they invited Sonnet to perform three songs live before a studio audience in the END ZONE. THE END’s END ZONE has played host to renowned acts like Dave Matthews Band, Lenka, Coldplay, Matchbox Twenty, Sara Bareilles and many more. Following Sonnet’s live performance the 20-minute interview was rebroadcast on 101.9 THE END during drive time.

As a result of the media frenzy surrounding Sonnet and her song on the Lagoon commercials, Lagoon is currently in talks with undisclosed media partners to promote a Live Concert Event featuring Sonnet at Lagoon during the month of July.

Besides appearing on Lagoon’s Regional Television and Radio commercials, Sonnet’s hit single will also be heard in movie theaters beginning July 3rd as Coca-Cola’s promotional commercial for Lagoon will be shown on over 100 movie screens throughout the summer.

Lagoon’s 2009 Advertising Campaign was conceived, written and directed by Matt Hodgson  |  Motion Graphic Design by Cameron Gardner  |  Cinematography by Matthew Williams |  Film Transfer & Color Sweetening by Jeff Tillotson at Lightpress in Seattle  |  Editorial/Motion Graphic Creation & Final Post Production by Jerry Steele of Steele VFX Studios in Los Angeles  |  Music & Audio Production by Chuck E. Myers at Big Idea Music in Salt Lake City,|  Music Composition/Lyrics/Vocals by Sonnet.

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LAGOON, COCA-COLA & HODGSON CELEBRATE 10 YEARS TOGETHER WITH "LUSH"- LAGOON'S 2009 CAMPAIGN

Following up his hugely successful '08 "WICKED" campaign, Director/Writer Matt Hodgson was invited to team up with Lagoon again for an unprecedented 10th year to create an emotionally compelling campaign to remind people about the variety of family fun options found at Lagoon.

With media costs on the rise and advertising budgets being reduced, Lagoon needed more frequency for their money. Hodgson setout to craft a campaign that could be told just as effectively and passionately in :15 as it could in :30 or in a :60 theatrical trailer.

The Solution: A beautifully romanticized campaign that features emotion-filled, iconic Lagoon images shot super slow motion, on 35mm film @ 60 fps to 150 fps. These images are enhanced by a stunning motion graphic treatment-representing the fun of Lagoon. The images will all feature a dreamy color palette that will make each moment truly unforgettable. With the images shot super slow motion.... Matt's idea was to use fewer images in each spot-allowing each magic moment of fun to play out. When the campaign begins airing this Spring consumers will be treated to :30 spots as well as a number of :15 spots that will all feature a new Lagoon iconic moments every time they turn on their televisions. Longer theatrical spots will be seen in area movie theaters beginning in June.


BONNEVILLE INTERNATIONAL TAPS HODGSON FOR 2ND STRAIGHT VALUES REPORT

Director/Writer Matt Hodgson recently teamed with Bonneville International to create their 2009 Bonneville Values Report-A two-hour DVD program that chronicles the service and contributions of Bonneville affiliates in their communities.

KSL News Anchor Nadine Wimmer hosted the program. Mrs. Wimmer was filmed against a giant 3-D Map of the United States that featured the eight Bonneville markets as well as projected imagery and visual effects. Matt Hodgson & Cameron Gardner teamed with Scenic Services in Lindon, Utah to design and create the massive dimensional map.

Matt Hodgson and Craig Haslam-Bonneville's Vice-President of Public Affairs teamed to write the script. Matt Hodgson directed the program, while Laura Hadley-Bonneville's Special Project Producer, served as producer and executive producer for both the video and print. Lance Hope, Dave Albin and Kory handled editorial duties. Jason Brunner was the DP.

Nationally acclaimed Singer/Songwriter Jill Parr graciously gave permission for the use of her hit tune "REACH" to be used on the DVD and as a free download on the Bonneville International website.

The Bonneville International Values Report is comprised of the aforementioned two hour DVD and a 12 page annual report-designed by Steve McRea of Ingenious Design, and written by Matt Hodgson and Craig Haslam. The Bonneville International 2009 Values Report will be distributed to 7,000 recipients nationwide in March.